The Greetyr Journal
Essays on church hospitality, the digital front door, and the craft of welcoming first-time visitors — written for pastors and church leaders.
- Website Optimization8 min read
Why Most Church Websites Are Built for Members, Not Visitors
Your church already knows how to welcome a stranger. The website is the one door where that instinct hasn't arrived yet, and for most first-time visitors it's the first door they reach.
Read → - Website Optimization9 min read
Church Website SEO: How to Show Up When People Search 'Churches Near Me'
More than half of online searches about churches are people typing 'churches near me' into Google. Most churches don't show up in those results. The fix takes one afternoon.
Read → - Visitor Experience9 min read
The 48-Hour Rule: Why Most Church Visitor Follow-Up Never Happens
Visitors who hear from a church within 48 hours of their first visit are dramatically more likely to come back. Almost no church reaches them in time, and the reason is not what you think.
Read → - Website Optimization8 min read
The 7-Second Rule: What Visitors Judge About Your Church Before They Scroll
The judgments a stranger makes about your church website happen in seconds, not paragraphs — and they happen before anyone has read a word.
Read → - Visitor Experience9 min read
What Happens When Someone Visits Your Church Website at 11pm on Saturday Night
80% of first-time visitors are on your church's website before they ever walk through the doors. Most of them are there alone, at night, with a question no one is there to answer.
Read → - Visitor Experience8 min read
Why Most First-Time Church Visitors Never Come Back (And What Most Churches Miss)
Less than 15% of first-time church visitors ever come back for a second Sunday. The reasons aren't what most pastors think — and they're more fixable than they look.
Read → - AI & Ministry12 min read
AI in the Church: A Pastor's Guide to Understanding and Using AI in Ministry
AI moved from a specialized technology to a mainstream conversation in less than two years. Pastors are now being asked — by staff, by congregants, sometimes by their own teenagers — what they think about it. Here's a framework for the decisions ahead.
Read → - Strategy7 min read
The Digital Front Door: A New Framework for Church Growth
85% of first-time guests have already visited your church — online. Here's what that means for the next decade of church strategy.
Read →